It might be a stretch to say that Protestants invented oatmeal, corn-flakes and basketball, but nevertheless devout Protestants have used their faith principles to launch products and brands domestically and internationally. An American fast fashion retailer put a bible verse on its plastic bags, as a discreet but key element of its branding.
Quaker Oats (41)
This brand of breakfast cereal is known worldwide, including its logo representing a Quaker in traditional dress. Founded in England in the 18th century, Quakerism developed in the United States under the impetus of William Penn who founded Pennsylvania in 1682. Created in 1877, the brand conveys the reputation of honesty of this branch of Protestantism. In 2001, Quaker Oats was acquired by the Pepsico food group for $13 billion.
Corn Flakes Kellog’s (42)
Adventists value physical and spiritual health: it is no coincidence that one of them, physician John Harvey Kellogg, invented corn flakes in 1897. Convinced that coffee, meat and spices are bad for your health, and to compete with breakfasts based on eggs or porridge, he successfully created the famous crispy cereal petals. As a pioneer, he designed the first vegetable meat and advanced the knowledge of the role of microbes in the development of diseases.
Forever 21 (43)
“God so loved the world that He gave His only begotten Son, that whoever believes in Him should not perish but have eternal life. The reference to this biblical verse (John 3:16) is marked on all the bags with the “Forever 21” mark. Founded by the South Korean Do Wo Chang in 1984 in Los Angeles, this ready-to-wear chain was a worldwide success until 2019. A militant Christian, its founder confided that “Forgive 21 gives hope to anyone who arrives with nothing in the United States”.
Basketball began in 1891 in an American YMCA. Founded forty years earlier, the “Young Men Christian Association” is a place of moral and sports edification for young people who are idle after leaving the factory. The aim is to divert them from the licentious life. A theology student, James Naismith, invented a collective game on the model of soccer and rugby, but with a lower risk of injury and likely to take place indoors, whatever the season.